Identity crisis

I have often asked myself-why do we lie? Why is that we concoct all sort of fancy stories just to hide the brutal, factual and unpalatable truth from the people. Is it because we cant say it or is it that we dont want to? Well, I believe we do it consciously and deliberately in the primal stages but with frequent lying, the habit becomes so ingrained in our system that we seemingly become incapable of differentiating with the truth. We find that, over time , subconsciously we start lying in the most trivial situations and if probed further, we realize that those lies were infact uncalled for. This may not be bad if it is not intended for malicious purposes. But the point i want to drive home here is that if we are not lying subconsciously i.e we are lying and we know that we are and still we are doing that then there is a serious problem. In such case we are definitely facing an identity clash wherein we dont like who we are. This may sound a bit exaggerated and abstruse, but, I guess, to some extent this is the crux of the problem. A person always wants to paint a good picture of himself in front of other people. They dont want to show the ugly picture, where he is not a good guy(atleast thats what he thinks), to the people. He believes that his original nature will not allow him to make friends or get something in life. As a consequence, he tries to hide his true character and in order to build an ideal, lovable image he starts lying at every stage(whenever prompted) and that is the point where this whole story of lie and deceit begins. But it is equally true that at every one of those stages where he is lying, he is also fighting with his self which prompts him to stop disguising as someone else. And that battle rages on. Anyway, the whole point of this discussion(..rather one sided discussion) is that there is no point.... So lie man. Atleast be a hero..so long as you are not caught....